Posted in March 2015

On Father’s day, give Beauty as a gift

 

It is constantly increasing the number of men, who spend time, money and attention to facial and body beauty care treatments, because cosmetics is no longer only related to women any more. This affirmation has been supported by other market research, which analyzed the consumption of cosmetic products, showing that the number of men who visit a beauty salon has been annually increasing.

 

The prototype man in actual socials canons is a man who worries about his own appearance and carefully takes care of it. In this sense, the advertising industry reinforces this statement, strengthening the male sector more and more into the cosmetics sector.

 

Treatments that had previously been exclusive for women today are frequently used by the male gender. The anti-aging, moisturizing, waxing or reducing body therapies are some of the treatments that men’s most request.

 

If you are thinking in cosmetics as a gift to a man, then we give you some tips that may be helpful for you:

 

The aroma is essential:

Men rarely will determine using certain products by their scent or fragrance.Of course, once chosen, he will want all the products the have the same or similar scent. That is, his body wash can smell of oats, but he hardly will tolerate his aftershave to smells like fruits… For this reason, we usually incorporate to products, scents similar to perfume or colonies.

 

Goodbye to signs of fatigue

Men have a much firmer and thicker skin and ages later than the women’s skin, but in a much sharper way.  Their skin secretes much more oil than women’s skin does, which is why men’s skin has more imperfections and is shinier.

Among the factors that most concerns to men regarding their face care, are the ones related to signs of fatigue associated with stress, eyelid bags and dark circles, wrinkles and dryness.

Nowadays, men are more receptive and dare to integrate into their beauty routine exfoliating applications, anti-wrinkle creams or treatments. Regarding the after-shave products,  which stand out for being healing and refreshing products, today there is a tendency to constantly eliminating  alcohol in their compositions.  These days men, are more decided for lotions, gels and creams with more soothing, softening and regenerating properties. Non greasy products that are easily absorbed and treat dryness and tightness are especially liked. This is because one of the main problems in male’s skin  due to the daily  shaving,  is the damaged caused  to the hydrolipidic film  which irritates the skin, leaving it less protected.

 

The Eye Contour, his greatest accessory

A product more highly valued for man, is the eye contour with anti-fatigue, anti-stress and tautening action with immediate effect to provide hydration, energy and vitality throughout the day. As an example, ours ForMenEnergizer Eyes Contour.

 

A well hydrated body

On a body level, whether it is for a major loss of weight or the mere passage of time and its inevitable aging of the skin, for men the moisturizing, reducing and firming products are distinguished.  The most demanded ones on male segment are those usually light and with fresh textures that can be used quickly after a shower, and do not need a massage to its total absorption.

If you are thinking of giving beauty on Father’s day, we hope this information can be very useful for you and could leave your dad looking and feeling great!

 


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